Case Studies
Little Rock Downtown Partnership Targeted Business Strategy
“In the last ten years, downtown Little Rock has undergone substantial transformation bringing new attractions, business, retail and entertainment and residential to the downtown area. With all of this new development, the time was right for downtown Little Rock to capitalize on this growth by implementing a strategy to attract additional business to the area.”
The Little Rock Downtown Partnership (the “Partnership”) engaged Boyette Strategic Advisors to develop a downtown Little Rock Targeted Business Strategy in an effort to better focus its future business recruitment efforts. A major part of this strategy involved determination of the industry sectors that are the best fit for the downtown Little Rock area, as well as other strategies to attract such sectors to downtown in the future. In addition, Boyette Strategic Advisors identified two to four company targets in each key industry sector that would be good companies to market to for location in downtown Little Rock.