Case Studies
Mississippi Development Authority Targeted Industry and Profiles Organizational Assessment
“Boyette has provided us with outstanding advice and counsel in a variety of areas, while staying true to their focus on economic development and making a difference in the communities they serve. They have advised us on a more effective structure for our marketing efforts, as well as creating valuable industry profiles on Mississippi’s strengths, all designed to make us more competitive.”
The Mississippi Development Authority (MDA) had identified 14 industry sectors which it planned to target for potential new and expanding business locations in the state. Boyette Strategic Advisors conducted research on each of the targets and developed a one-page industry profile document to be used in marketing to companies within each sector. In developing the profiles, Boyette Strategic Advisors:
- Conducted research to assess the critical needs, growth prospects and marketing opportunities within each industry sector.
- Gathered information related to the status and success of each target in Mississippi, along with the state’s competitive strengths.
In addition, Boyette Strategic Advisors conducted an analysis of MDA’s agency structure, and specifically, that of the marketing, communications, and research functions, and made recommendations to improve efficiency and effectiveness regarding customer groups.
To learn more about the Mississippi Development Authority Profiles project, click here.