Case Studies
Broward/Fort Lauderdale Alliance CEO Council Corporate Headquarters Recruitment Blueprint
“The absolute professionalism, real-world experience and strategic thinking that the Boyette Strategic Advisors team brought together to provide the CEO Council of the Broward Alliance in Greater Fort Lauderdale with a Strategic Blueprint for headquarters recruitment leads to an obvious conclusion: if you’re looking for a consulting organization that never deviates from its core guiding values of ethical conduct, diligence, candor and thought, then you need look no further than Boyette Strategic Advisors. There is simply no one better than Boyette Strategic Advisors to deliver a final product that will exceed your expectations, and you will not find a more delightful group of people to work with before, during and after they have completed their work. They stand out from the crowd!”
The Greater Fort Lauderdale/Broward Economic Development Alliance CEO Council
In January 2009, Boyette Strategic Advisors completed the developed of a Corporate Headquarters Recruitment Blueprint for the Broward Alliance CEO Council, which serves Greater Fort Lauderdale. The Blueprint was designed to generate interest in Greater Fort Lauderdale/Broward County as a corporate headquarters location, as well as to prepare the CEO Council to win both domestic and international corporate, regional and division headquarters projects. Boyette Strategic Advisors addressed and developed the following as part of this Blueprint:
- A definition of corporate headquarters.
- Types of companies to be recruited from an industry and geographic perspective.
- Recommendations related to the creation of a headquarters business intelligence reservoir.
- Recommendations related to an existing headquarters support plan.
- Recommendations related to headquarters prospect preparedness
- Recommendations related to headquarters workforce preparedness
- Headquarters marketing materials including:
- Key messages
- One to two page marketing documents
- Recommendations on development of a customized section or stand-alone website focused on corporate headquarters recruitment.
- Headquarters marketing tactics including:
- Relationship marketing
- Event hosting
- Marketing and sales efforts
- Public Relations
- Headquarters success measurements or metrics to gauge progress of the effort.