A Bold Approach

The proprietary process. The best practices and proven procedures. The method to the madness. Whatever it’s called, it’s supposed to answer the question, How do you do what you do?

Offering strategic advice that encompasses economic development, public policy and communication strategies can be tricky business. No two clients or situations are exactly alike. So unlike an engineering or technology firm, we don’t have a single, repeatable methodology that paves the path to the desired result, without fail.

Management guru Peter Drucker said it best: “Begin with the end in mind.” We begin “outside the box”: NOT with a “cookie cutter” template or process in which we attempt to sandwich our clients’ unique needs and desired outcomes, but through an individualized discovery process where we begin by learning what each client defines as success. What do we do in that discovery process? We listen. We ask questions. We absorb information from multiple audiences: stakeholders, legislators, investors, community members. And we provide solutions that embrace all these different audiences. We don’t dictate solutions: we craft them based on our collective experiences–decades of learning and practice in economic development, journalism, law and finance.

Investigate all of the relevant facts. You can’t know too much about clients and their strategic aims. We study all background information carefully and ask thoughtful questions during the discovery period.

Research the context in which the goal will be met. Forces seen and unseen have an impact on what you’re trying to accomplish. We consistently work to uncover all of them.

Identify the specific audiences that must be reached to accomplish the aim. Every actual and potential audience that plays a role – including those that influence target audiences – must be considered. We examine which ones matter from a variety of perspectives.

Understand what motivates these audiences to act. The best strategies are driven by tactics that create mutual reward, for both the client and the target audience. We identify these motivations and the appropriate rewards.

Execute plans that are ambitious but workable. A strategic aim ought to feel like a stretch. As Daniel Burnham said, “Make no small plans.” Ambition must be tempered with reality, however. As creative pragmatists, Boyette Strategic Advisors seeks that all-important balance between strategy and execution, reach and grasp.

Integrate and customize. We look for intersections of economic development, public policy and communication strategy – how can one be applied to accomplish another? We also take care to tailor our approach to fit the unique context and address the individual needs of each client.